Home / Our Work / Regional brand
Case Study · Regional brand · Branch network
When your website doesn't live up to your in-person service
A regional brand with a network of branches was known for personal service. Online, that experience didn't carry over, and the brand needed more awareness, new clients and product promotion it could measure.
What we were up against
People who walked into a branch got a personal, trusted experience. People who visited the website didn't get the same feeling. The brand needed its digital channels to attract new clients, promote its products and show which efforts were actually working.
The service was already there, the website just wasn't living up to the brand.
How we closed the gap
Rebuilt the website and organic strategy
We revamped the website and organic strategy in line with the paid media plan, so every channel sent people to a site built to turn visits into action.
Drove qualified, high-intent traffic
We launched a multi-channel performance strategy focused on bringing in the right people and turning them into conversions.
Personalized the customer journey
We built creative and messaging that earned trust and encouraged people to try new products, the same way a great branch conversation would.
Results
year-over-year online conversions
year-over-year click-through rate
Channels
- Website
- SEO
- Multi-channel
Why it worked
The brand didn't need a new personality online. It needed a website and a search presence that reflected the one it already had. Once the site, organic and paid were built around the same plan, more of the right people clicked through and more of them took the next step.
Your website should feel like your best branch.
Related services
The pressure to grow is real. Here's where to start.
Our audits score how your marketing is doing in each area, then show you what to fix first.