Case Study · Education · Post-secondary
Getting students through the door when every campus wants them
A post-secondary campus needed to stand out in a competitive market and get more prospective students to its Open House, an event that plays a big part in student applications.
What we were up against
Prospective students have plenty of options, and every school is trying to reach them with similar messages at the same time of year. The campus needed broader awareness and a clear path from first impression to Open House registration, and from approval to enrolment.
Build awareness, drive attendance, follow through with end-to-end experience.
How we filled the room
Built the campaign in four phases
Awareness, consideration, conversion and acceptance each had their own job, so students got the right message at the right point in their decision.
Reached students where they spend time
We used print, social, display and video on YouTube and TikTok to reach prospective students and drive Open House registrations.
Followed through after approval
We created tailored follow-ups for approved applicants to support their final decision, so the campaign didn't stop at the acceptance letter.
Results
Open House attendance
impressions across all channels
Channels
- Social
- Display
- YouTube
- TikTok
Why it worked
Most recruitment campaigns stop at awareness or at the application. This one treated the whole decision as one journey, with a clear next step at every stage, from first ad to final decision.
Get the right message to students at each step, and more of them show up.
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